Amira’s Core Values
Craftsmanship: The Soul in Every Detail
At AMIRA, craftsmanship is an intimate expression of heritage and heart. Every custom piece begins as a blank canvas — hand-sketched, hand-set, and hand-finished by master artisans who treat each creation as a work of art. We blend traditional techniques with modern elegance, ensuring that every curve, cut, and setting captures emotion, beauty, and storytelling.
Exclusivity Designed Around You
True luxury lies in individuality. At AMIRA, we specialize in bespoke jewellery that is deeply personal — never replicated, always remembered. From rare gemstones to meaningful design details, every creation is tailored to reflect your journey, your milestones, your legacy. Our commitment to exclusivity ensures that each piece is as unique as the soul who wears it.
Excellence: Perfection in Pursuit of Beauty
From the purity of our materials to the precision of our finishes, we uphold an uncompromising standard of excellence. Every gemstone is hand-selected for its character, every design curated with intention. Our pieces are crafted to transcend trends — refined, radiant, and made to endure.
Trust: Built on Legacy, Carried Forward with Grace
Trust is the cornerstone of AMIRA. As a family-led house with deep roots in the world of fine jewellery, we honour every relationship with integrity, discretion, and transparency. Our clients become part of our story, and we take pride in bringing their most cherished moments to life — beautifully, ethically, and authentically.
Ayeshna Israni: The Vision Heart & Soul Behind AMIRA Dubai
Ayeshna Israni, the creative force behind AMIRA Dubai, brings over 18 years of experience in fine jewellery manufacturing and retail. A GIA-certified gemologist, she blends deep industry knowledge with an intuitive understanding of personal style and emotional storytelling. Born into a family with a longstanding legacy in jewellery, Ayeshna grew up surrounded by precious stones, design sketches, and artisans at work. What began as admiration for beauty soon evolved into a lifelong passion for creating meaningful, made-to-measure jewellery that captures her clients’ stories, dreams, and milestones. For Ayeshna, every custom piece is a deeply personal collaboration — a celebration of individuality and heritage. Her ability to translate sentiment into elegant, wearable art has shaped AMIRA into more than just a brand; it is a boutique experience where clients are seen, understood, and celebrated. With an unwavering dedication to craftsmanship, trust, and timeless design, Ayeshna continues to redefine modern luxury — one piece at a time.
The Art of Craftsmanship
At AMIRA Dubai, craftsmanship is not just a process — it is a philosophy rooted in passion, precision, and personal connection. Within our boutique atelier, each creation is handcrafted by master artisans, guided by centuries-old techniques and an eye for modern elegance. From the first sketch to the final polish, every element is considered with care: the selection of ethically sourced gemstones, the artistry of goldwork, and the subtle details that make each piece unmistakably yours. We work closely with our clients through each stage of the design journey, ensuring that every bespoke creation is infused with meaning and made to endure. Our dedication to custom craftsmanship transforms fine jewellery into a deeply personal experience — where technique meets emotion, and beauty becomes legacy.
